CIM Coursebook: Assessing the Marketing Environment, 2008-2009 by Diana Luck

CIM Coursebook: Assessing the Marketing Environment, 2008-2009



Download CIM Coursebook: Assessing the Marketing Environment, 2008-2009




CIM Coursebook: Assessing the Marketing Environment, 2008-2009 Diana Luck
Language: English
Page: 384
Format: pdf
ISBN: 075068965X, 9780750689656
Publisher:

Review

"At Professional Certificate level, it is important for students to be build on theoretical knowledge and to understand and evaluate how it is applied in a variety of business situations. Diana Luck's course book is a tremendous tool for students to use to reinforce learning points from across the syllabus for this unit. Packed with up to date, relevant examples of organisations successfully assessing their marketing environment, it offers a valuable depth of practical knowledge. Students will also find the activities and exam hints particularly helpful. From population trends and obesity to digital broadcasting and hotel occupancy - this book will help students to understand how the marketing environment is shaping business across the world."

Deirdre Makepeace, Senior Examiner 2009-2010 for CIM's Assessing the Marketing Environment - Unit 2, Professional Certificate in Marketing

About the Author

By Diana Luck

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